McDonald's Focuses on Affordability Amid Sales Challenges and Boycotts

As McDonald's grapples with boycotts over its perceived support for Israel and backlash over high menu prices, the company pledges to enhance affordability in its offerings.

McDonald's reports a sales miss for the first time in nearly four years, attributing part of the downturn to boycotts related to the Israel-Hamas conflict.
The fast-food giant acknowledges the need for more affordable menu options as high prices drive away low-income customers.
In response to customer backlash, CEO Chris Kempczinski announces plans to focus on affordability, including price cuts on some items.
Boycotts and protests in the Middle East, China, and India significantly impact McDonald's international sales, with the company citing 'misinformation' about its stance on the Israel-Gaza conflict.
Despite challenges, McDonald's remains committed to growth, with plans to open new stores and focus on digital sales and loyalty programs.