Overview

• McDonald’s U.S. same-store sales fell 3.6% in Q1 2025, marking the largest decline since the pandemic in 2020.
• Global sales dropped by 1%, with net income slipping to $1.87 billion compared to $1.93 billion a year earlier.
• CEO Chris Kempczinski attributed the decline to economic uncertainty, inflation, and geopolitical tensions impacting consumer sentiment.
• Traffic from both low- and middle-income consumers fell nearly 10%, highlighting the broadening economic pressure on spending habits.
• To counteract declining traffic, McDonald’s is focusing on $5 value meal deals and plans to introduce new menu items like chicken strips and the return of the Snack Wrap later this year.