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yesterday

McDonald’s Faces Nationwide Boycott Over DEI Rollbacks as It Pushes Back on Allegations

Activists have mobilized consumers for a weeklong spending blackout to escalate pressure on the company’s corporate practices

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An exterior view of the McDonald's restaurant at the Lycoming Mall.
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Overview

  • The People’s Union USA is calling on Americans to avoid McDonald’s from June 24 through June 30 as part of its Economic Blackout Tour
  • Organizers target the chain’s January decision to end leadership diversity goals, pause external surveys and rename its DEI team
  • Founder John Schwarz and supporters accuse McDonald’s of exploiting tax loopholes, price gouging and suppressing worker rights
  • McDonald’s has responded by calling the boycott claims misleading, affirming its inclusion efforts and insisting it pays its fair share of taxes
  • The protest follows a sharp drop in U.S. sales for McDonald’s and precedes planned July actions against Starbucks, Amazon and Home Depot