McDonald's Faces First Global Sales Decline Since 2020

Fast-food giant adjusts pricing strategy and extends $5 meal deal to attract cost-conscious consumers.

Global same-store sales fell 1% in Q2 2024, marking the first decline since the pandemic.
The $5 meal deal, launched in June, has exceeded sales expectations and will be extended.
CEO Chris Kempczinski admits higher prices have driven away low-income customers.
McDonald's plans to introduce new menu items and focus on value to regain market share.
Analysts have lowered their forecasts, but shares rose 4% as investors remain optimistic.