McDonald's Ends AI Drive-Thru Pilot After Order Errors
Fast food chain halts IBM partnership following viral mishaps; future AI implementations still considered.
- McDonald's tested AI voice-ordering at 100 locations since 2021, aiming to streamline drive-thru operations.
- The AI system, developed with IBM, faced numerous issues, including incorrect and bizarre order combinations.
- Viral videos on TikTok highlighted the system's failures, such as adding bacon to ice cream and misinterpreting accents.
- Despite ending the current trial, McDonald's continues to explore AI solutions for future drive-thru enhancements.
- Other fast food chains like Wendy's and Taco Bell are also experimenting with AI to improve service and reduce costs.