McDonald's Elevates Marketing as Key Growth Driver

CFO and CMO collaborate to leverage digital strategies and personalized customer experiences.

McDonald's CFO Ian Borden and CMO Morgan Flatley emphasize the importance of marketing in driving growth.
The company is investing heavily in digital marketing and personalized customer experiences.
McDonald's aims to increase its loyalty program users from 150 million to 250 million by 2027.
The collaboration between finance and marketing has led to innovative promotions and stronger business results.
Flatley's leadership has transformed marketing into a transparent and data-driven function.