McDonald's Defends Pricing Amid Fast Food Price Wars

The fast food giant addresses viral claims of exorbitant prices while launching new value deals to attract budget-conscious consumers.

McDonald's U.S. President Joe Erlinger refutes reports of a 100% price hike, stating the average Big Mac price increased by 21% since 2019.
An $18 Big Mac meal was an anomaly, with the average price for a Big Mac meal now at $9.29.
Fast food chains, including McDonald's, are introducing $5 meal deals to counter declining customer traffic and rising inflation.
Consumers increasingly view fast food as a luxury due to significant price hikes across the industry.
McDonald's emphasizes its commitment to affordability, with over 90% of franchisees offering meal bundles for $4 or less.