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12h ago

McDonald’s Debuts Spicy McMuffins as Snack Wrap Returns Tomorrow

The move taps spicy flavor demand alongside nostalgia to reinvigorate sales after recent declines.

FILE - A McDonald's Egg McMuffin and hash browns are displayed at a McDonald's restaurant on July 23, 2015 in Fairfield, California.
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McDonald's is adding the Daily Double, a double cheeseburger with lettuce, tomato and onion to its menu.
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Overview

  • Spicy McMuffin sandwiches launched July 8 at participating U.S. locations with three options featuring the new Spicy Pepper Sauce.
  • Snack Wraps will return permanently to all 13,600 U.S. McDonald’s restaurants on July 10 after being discontinued in 2016.
  • The revived Snack Wrap pairs a McCrispy chicken strip with shredded lettuce, a Monterey Jack and Cheddar cheese blend, and a choice of Ranch or Spicy Pepper Sauce in a flour tortilla.
  • The limited-time spicy lineup marks the 50th anniversary of the Egg McMuffin and draws on a report showing high heat preference, especially among Gen Z.
  • These coordinated launches reflect McDonald’s data-driven strategy to boost sales by blending limited-time innovations with nostalgia-driven revivals based on customer feedback.