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McDonald’s Debuts Spicy McMuffin Nationwide, Revives Snack Wrap

The launches reflect McDonald’s bid to tap into Gen Z’s taste for heat by harnessing nostalgia-fueled fan campaigns

FILE - A McDonald's Egg McMuffin and hash browns are displayed at a McDonald's restaurant on July 23, 2015 in Fairfield, California.
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McDonald's is adding the Daily Double, a double cheeseburger with lettuce, tomato and onion to its menu.
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Overview

  • McDonald’s rolled out three Spicy McMuffin sandwiches on July 8, featuring an Egg McMuffin with new Spicy Pepper Sauce, a Spicy Sausage McMuffin, and a Spicy Sausage McMuffin with Egg.
  • The Snack Wrap returns permanently on July 10 after its 2016 discontinuation, with a McCrispy chicken strip, shredded lettuce, cheese, and a choice of Ranch or Spicy Pepper Sauce wrapped in a flour tortilla.
  • The Spicy McMuffin launch coincides with the 50th anniversary of the Egg McMuffin, marking five decades of McDonald’s breakfast leadership with a modern, heat-driven twist.
  • McDonald’s credited years of fan petitions and social media campaigns for driving the Snack Wrap’s comeback and committed to keeping it on the menu as long as demand persists.
  • These updates reflect McDonald’s strategy to alternate limited-time menu items with permanent revivals to sustain engagement among younger, spice-seeking customers.