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4d ago

McDonald’s Debuts Limited-Time Spicy McMuffins as Snack Wrap Returns Permanently

This menu shakeup aims to blend nostalgia with bold flavor profiles, reflecting a customer-driven strategy.

McDonald's new Spicy Sausage McMuffin with Egg is only available for a limited time.
FILE - A McDonald's Egg McMuffin and hash browns are displayed at a McDonald's restaurant on July 23, 2015 in Fairfield, California.
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McDonald's is adding the Daily Double, a double cheeseburger with lettuce, tomato and onion to its menu.

Overview

  • Starting July 8, McDonald’s is serving three Spicy McMuffin sandwiches for a limited time: an Egg McMuffin with Spicy Pepper Sauce, a Spicy Sausage McMuffin, and a Spicy Sausage McMuffin with Egg.
  • On July 10, Snack Wraps return as a permanent menu item across all 13,600 U.S. restaurants, featuring a McCrispy chicken strip, Mild Cheddar and Monterey Jack cheese, and a choice of Ranch or Spicy Pepper Sauce wrapped in a flour tortilla.
  • The Spicy McMuffin rollout coincides with the 50th anniversary of the Egg McMuffin, celebrating McDonald’s breakfast heritage with a modern twist.
  • McDonald’s says the Snack Wrap comeback responds to years of social media petitions and fan campaigns, reinforcing the chain’s customer-driven development approach.
  • These complementary menu moves aim to appeal to Gen Z and other spice-loving consumers while driving both trial and loyalty through limited-time and permanent offerings.