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McDonald’s Debuts Hershey’s S’mores McFlurry and Plans Snack Wrap Comeback

Upgraded repair rules have pushed ice cream machine uptime near 95 percent to support the nationwide launch.

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Overview

  • The Hershey’s S’mores McFlurry blends vanilla soft serve with Hershey’s milk chocolate, graham cracker crumbles and marshmallows and arrived at participating U.S. restaurants on June 10 for a limited run.
  • McDonald’s announced the new McFlurry flavor on June 5 but has not specified how long the dessert will remain on menus.
  • This summer the chain is extending late-night service hours at many locations, with available menu items varying by franchise operator.
  • After being discontinued in U.S. outlets in 2016, the Snack Wrap will return on July 10 in response to persistent customer demand.
  • A right-to-repair exemption granted last October has improved ice cream machine reliability to roughly 95 percent uptime, enabling smoother operations.