Overview
- McDonald’s said the McRib returns on November 11 at most U.S. locations for a limited-time run.
- Senior marketing director Guillaume Huin noted on X that the sandwich has taken on new meaning within trading and crypto communities.
- Bitcoin traded near $105,600 on Monday, up about 1% on the day and roughly 6% above the last McRib-start reference point, according to CoinGecko.
- Reporters caution the pattern is shaky, pointing to 2018 and 2022 McRib comebacks that were followed by Bitcoin declines to roughly $3,250 and $15,500.
- The meme was popularized by pseudonymous X user Internbrah, and crowd-sourced McRib Locator posts showed early sightings as store availability varies.