McDonald’s Closes Three CosMc’s Locations While Testing Smaller Formats

The fast-food giant plans to open two new prototype stores in Texas, focusing on drive-thru and digital experiences.

McDonald’s has closed three of its seven CosMc’s locations, all of which were larger, remodeled spaces in Texas.
The company announced plans to open two smaller-format CosMc’s stores in Texas later this year, prioritizing drive-thru and digital ordering.
CosMc’s, launched in December 2023, is a beverage-focused spin-off inspired by the McDonaldland character CosMc, offering unique drinks and small bites.
Data showed strong initial customer interest, with some locations seeing double the foot traffic of typical McDonald’s restaurants during their opening period.
McDonald’s CEO emphasized the concept remains in a testing phase, with future expansion dependent on lessons learned from these trials.