Overview
- The bundles drop from $5.99 to $5 before tax with prices fixed for one year.
- The freeze covers lunch and dinner McValue Meals plus four $5 breakfast combos, and keeps small McCafé coffee at $1 with no minimum purchase.
- The deals must be ordered in person or at the drive-thru, exclude delivery, and availability varies by location.
- CEO Annemarie Swijtink cites financially strained customers dining out less, aligning with an industry survey showing 75% of Canadians are cutting restaurant visits.
- McDonald’s says 90% locally owned franchises will leverage the Canadian supply chain to sustain the pricing, noting the $1 coffee move has added about 2.5 million orders per month since July 2024.