Overview

• McDonald’s confirmed via Instagram that Snack Wraps will be available nationwide starting July 10, 2025.
• The permanent menu addition features McCrispy Strips wrapped in tortillas with ranch or spicy sauce and sold as combo meals.
• The chain launched “Snack Wrap Files,” a retro-styled archive showcasing petitions, social media campaigns and behind-the-scenes materials that fueled fan demand.
• Executives aim to boost summer traffic and stem declining sales after reporting two consecutive quarters of revenue drops in May.
• Competitors from Popeyes to Burger King have rolled out their own chicken wraps in the Snack Wrap’s absence, intensifying fast-food menu competition.