Overview

• McDonald’s relaunched its Snack Wrap nationwide on July 10 as a permanent menu item, offering Spicy and Ranch flavors at $2.99 each.
• The wrap features one of the chain’s new McCrispy Strips topped with shredded lettuce and cheese, all folded into a soft flour tortilla.
• Competitors jumped into the ‘wrap wars’ with Taco Bell discounting Crispy Chicken Tacos and Burritos to $2.40, Popeyes giving a free wrap with a $5 purchase and Sonic introducing $1.99 Crispy Tender Wraps.
• Investors cheered the launch as McDonald’s shares rose 2%, prompting Goldman Sachs to upgrade its rating from neutral to buy on expectations of a sales boost.
• The rollout caps months of social media teases and follows May’s debut of McCrispy Strips, underscoring McDonald’s strategy to drive sales through nostalgia and chicken innovation.