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McDonald’s Brings Back Monopoly in U.S. on Oct. 6 With App-Led Play and $1 Million Top Prize

The digital-first revival requires app registration, positioning the promotion to lift loyalty engagement.

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McDonald's is bringing back Monopoly.
An employee carries a tray of food, including french fries and hamburgers, to a customer at a McDonald's restaurant in Zion, Illinois, on February 19, 2025.
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Overview

  • Pre-registration is open Sept. 29–Oct. 5 in the McDonald’s app, with 500 bonus MyMcDonald’s Rewards points for signing up.
  • Gameplay shifts to the app with digital pieces and QR-scanned peel-off stickers on select items; the old paper board does not return.
  • Prizes range from free food and rewards points to 1 million American Airlines miles, a 2026 Jeep Grand Cherokee Limited, dream trips, and a $1 million cash award.
  • An in-app Bonus Play offers a second chance to win through Nov. 2, and game pieces remain valid for redemption until Nov. 23 on more than 30 eligible menu items.
  • The return follows the ‘McMillions’ fraud era, with McDonald’s saying pieces are now scanned and tracked in the app and, per Fortune, subject to independent audits.