Overview
- Pre‑registration is open Sept. 29–Oct. 5 in the McDonald’s app, with 500 MyMcDonald’s Rewards points for opting in before the start.
- Players must register in the app to collect digital properties, peel select on‑pack stickers, and scan all pieces for redemption; the physical board does not return.
- The promotion runs Oct. 6–Nov. 2 with an in‑app Bonus Play for second‑chance wins, and all game pieces remain valid for redemption through Nov. 23.
- Prizes range from instant free food to a $1 million cash grand prize, 1 million American Airlines miles and a 2026 Jeep Grand Cherokee Limited, with reported odds of about 1 in 5.25 for instant food wins and 1 in 107 for rewards‑points wins.
- McDonald’s cites app‑based tracking and independent oversight to deter fraud tied to the past “McMillions” case, while using the game to accelerate loyalty growth toward long‑stated membership goals; a no‑purchase‑necessary entry path is offered.