Overview
- McDonald’s will relaunch its original Fried Apple Pie at participating U.S. restaurants for a limited time, which begins Tuesday, June 23.
- A 35-foot Fried Apple Pie monument will stand on Route 66 in Joliet, Illinois from June 23 through July 4 and will host a June 23 kickoff with live music, giveaways and souvenir maps.
- The dessert traces to a 1960s family recipe by franchisee Litton Cochran and was largely replaced by a baked version in U.S. restaurants in 1992 in response to changing health trends.
- McDonald’s says the return uses its signature apple filling made with 100% American-grown apples, will be sold all day at participating locations and may vary by store.
- The relaunch is a nostalgia-driven, limited-time promotion meant to drive visits and earned media, following recent successful revivals that lifted customer traffic.