McDonald’s Announces Return of Snack Wrap and New Chicken Strips in 2025

The fast-food giant responds to fan demand and expands its chicken offerings to reclaim market share.

McDonald’s confirmed the return of the Snack Wrap, a fan-favorite menu item discontinued in 2016, later in 2025, though no specific launch date has been announced.
The company will also introduce a new chicken strip offering, which could serve as a base for the Snack Wrap, but details about the recipe remain unclear.
CEO Chris Kempczinski highlighted the success of recent chicken products, including the Chicken Big Mac and McCrispy, which have driven market share growth in the U.S. and France.
Social media campaigns and customer petitions were credited by McDonald’s executives as a key factor in the decision to bring back the Snack Wrap.
Despite the new product announcements, McDonald’s reported weaker-than-expected Q4 2024 earnings, citing an E. coli outbreak and low-margin promotions as contributing factors.