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McCullum Urges England Cricket Team to Rebuild Fan Trust Through Humility

Ahead of the Zimbabwe Test, the head coach calls for smarter public messaging and a cultural reset after recent criticism of players’ attitudes.

Cricket - First One Day International - India v England - Practice - Vidarbha Cricket Association Stadium, Nagpur, India - February 5, 2025 England head coach Brendon McCullum with players in a huddle during practice REUTERS/Anushree Fadnavis/File Photo
England's Ben Stokes with coach Brendon McCullum
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England begin their summer schedule against Zimbabwe on Thursday (Photo: PA)

Overview

  • Brendon McCullum has publicly called on England's cricket team to show more humility and reconnect with fans after recent criticism of their nonchalant behavior.
  • The remarks come ahead of a one-off Test against Zimbabwe in Nottingham, serving as preparation for major series against India and Australia later this year.
  • England players faced backlash for dismissive public comments and perceived lack of focus, including criticism for playing golf during a poor limited-overs tour in India.
  • Director of cricket Rob Key and fast bowler Mark Wood have also admonished the squad, urging smarter media engagement and accountability.
  • England, currently ranked second in the world, has struggled with inconsistent performances, including a winless Champions Trophy campaign earlier this year.