Overview
- USPTO approvals include a sound mark for "Alright, alright, alright" and short motion-video clips such as a seven‑second porch shot and a three‑second Christmas‑tree clip.
- The trademarks are registered to J. K. Livin Brands Inc., with filings initiated in 2023 and key approvals finalized in late 2025 before being publicized this week.
- Attorneys Kevin Yorn and Jonathan Pollack say the strategy is intended to deter unauthorized AI uses and provide federal standing even when content is not explicitly advertising a product.
- McConaughey maintains an authorized AI presence through ElevenLabs, where he is an investor and partner for a Spanish version of his newsletter using a licensed synthetic voice.
- Coverage characterizes the move as pre‑emptive, noting gaps in state publicity laws for ad-supported or nontraditional AI content that these trademarks are likely to test.