Overview

• MBC Group and Netflix have finalized a partnership to combine Netflix’s full global catalog with Shahid’s Arabic shows and MBC’s 17 linear channels under one subscription on MBCNOW.
• The offering is now available in Saudi Arabia and is rolling out across the Middle East and North Africa, marking the first time Netflix and Shahid share a single streaming platform in the region.
• Subscribers benefit from a 21% saving compared to purchasing Netflix, Shahid and linear TV services separately.
• Launched in February 2025, MBCNOW was designed to bridge digital streaming and traditional broadcast TV by aggregating multiple services into one destination.
• As of December 2024, Shahid led the MENA OTT market with 4.4 million subscribers and Netflix had 3 million, reflecting the competitive environment this bundle aims to reshape.