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2h ago

MBC Pulls 'To The Moon' Teaser, Issues Apology Over Cultural Insensitivity

The network said a vintage ad parody overlooked other cultures’ perspectives, promising greater care in future promotions.

To The Moon Teaser REMOVED For 'Mockery' Of South Asian Culture, Use of Bindi Angers Netizens
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Overview

  • MBC deleted the first teaser for To The Moon and acknowledged failing to consider how it would be received across cultures.
  • The clip drew swift international criticism for mixing Middle Eastern and South Asian imagery, including the use of a bindi.
  • The production team said the concept referenced 1980s–1990s ice cream commercials tied to the drama’s confectionery setting.
  • Korea JoongAng Daily reported the apology and removal, with MBC stating it will be more mindful to avoid causing discomfort.
  • The series, starring Lee Sun-bin, Ra Mi-ran, Jo A-ram, and Kim Young-dae, remains slated to premiere on Sept. 19, 2025.