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1h ago

MBC Apologizes, Pulls 'To the Moon' Teaser Over Cultural Stereotype Complaints

The network says the vintage-style clip was a parody that failed to consider how global audiences would view it.

To The Moon Teaser REMOVED For 'Mockery' Of South Asian Culture, Use of Bindi Angers Netizens
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Overview

  • MBC deleted the teaser from its official YouTube and social channels following widespread criticism from international viewers.
  • In an August 21 (KST) statement, the broadcaster issued an apology, calling the oversight unintentional and pledging greater cultural sensitivity.
  • Producers said the video was modeled on 1980s–1990s ice-cream commercials to match the drama’s confectionery-company setting.
  • Viewers objected to imagery including genie motifs, Aladdin-style costumes, flute music, and exaggerated dancing, with some highlighting misuse of the Indian bindi.
  • The teaser featured Lee Sun-bin, Ra Mi-ran, Jo A-ram, and Kim Young-dae, and the series is slated to premiere on September 19.