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Mbappé Loses Two Chinese Sponsors After Remarks Referencing Mao

Corporate breakups followed by official rebukes have forced LaLiga to apologize, prompting reported broadcast suspensions in China.

Overview

  • Two major Chinese brands, Dongpeng (Eastroc) and Mengniu, announced on Tuesday that they were ending commercial collaborations with Kylian Mbappé with immediate effect.
  • Mbappé published a public apology saying his remark was "maladroit" and that he was "sincerely sorry" for hurting people in China.
  • China’s foreign ministry spokesperson Guo Jiakun condemned words that hurt national feelings, and state-linked outlets and platforms have amplified calls for action against the player.
  • AFP’s digital verification team said it could not immediately confirm the authenticity of the circulating clip, which reportedly came from a podcast segment where Mbappé discussed internet memes.
  • LaLiga president Javier Tebas issued an apology to China and rights-holders have taken steps to limit fallout, a development that puts Mbappé’s large Chinese fanbase and commercial income at risk and could strain broadcast and league partnerships.