Overview
- On announced on Sept. 18 that Kylian Mbappé has ended his long Nike relationship and signed with the Swiss company to lead its push into football.
- On said the agreement combines cash with equity and makes Mbappé a global ambassador who will work directly with its product teams on footwear and apparel.
- Former France striker Thierry Henry has been named On’s director of football and helped shape the project and recruit Mbappé.
- Mbappé has been seen testing white prototype boots built with On’s LightSpray process in training and the cleats appear in EA Sports FC 27 gameplay footage, while a commercial boot launch is planned for 2027.
- On’s US-listed shares rose about 5 percent in pre-market trading after the news and analysts say the company must prove on-field performance to convert the signing into lasting market share for a costly football push.