Overview
- Kylian Mbappé scored twice in Saturday’s third-place match to reach 22 World Cup goals and become the tournament’s all-time leading scorer.
- Unauthorized Solana memecoins using his name, notably $MBAPPE and $MBAPEPE, spiked in trading volume with rapid, high-volatility moves despite having no official link to the player.
- One prior $MBAPPE episode previously climbed to a near $464 million peak market value, a reminder of how quickly these unlicensed tokens can surge and collapse.
- Mbappé has been an ambassador and equity investor in Sorare since June 2022, and Sorare’s move to host much of its NFT infrastructure on Solana in 2025 helped fuel high-value trades of his officially licensed cards, including sales near $66,850.
- The episode highlights a divided market where short-lived meme-token speculation coexists with more durable demand for licensed collectibles and where visible crypto sponsorship at the World Cup remains limited after the 2022–23 industry downturn.