Mazda CEO Claims Non-Tesla EVs Not Selling Well in U.S.

Masahiro Moro's comments reflect Mazda's cautious approach to electrification, sparking criticism amid successful EV sales by other automakers.

Mazda CEO Masahiro Moro has stated that electric vehicles (EVs) are not selling well in the U.S., except for Tesla, which accounted for 57% of the 8% market share of EVs this year.
Moro's comments suggest that Mazda views the transition to zero emissions as dependent on consumer choice and social infrastructure, rather than a proactive business decision.
Moro's statements have been criticized as a reflection of Mazda's reluctance to fully embrace electrification, with the company currently producing only one low-volume EV model, the MX-30.
Other automakers such as Kia, Hyundai, and Rivian continue to sell significant numbers of EVs in the U.S. and globally, contradicting Moro's claim that non-Tesla EVs are not selling.
Moro's comments come amid growing pressure on automakers to transition to zero emissions in response to climate change, with larger companies like GM setting ambitious targets for their EVs.