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Mazda and Yamaha Motor Slash Earnings Forecasts Under New U.S. Duties

Attributing steep downgrades to President Trump’s recent duties on imported vehicles, both companies plan further price increases and U.S. assembly deals to soften losses.

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Overview

  • Mazda now expects its fiscal 2026 net profit to plunge 82.5% to ¥20 billion after estimating roughly ¥230 billion in operating‐profit losses from the new U.S. duties.
  • Yamaha Motor warns of a 58.4% drop in its fiscal 2025 final profit to ¥45 billion and projects the duties will trim ¥22.4 billion from its annual operating profit.
  • Mazda President 毛籠勝弘 described the levies as “an extremely large burden,” highlighting the company’s 20% U.S. production ratio and heavy reliance on exports.
  • Yamaha Motor President 設楽元文 said the firm plans to recoup about 40% of the tariff impact through further price hikes as it tracks evolving duty measures.
  • Other Japanese manufacturers have likewise cut earnings forecasts and accelerated U.S. assembly partnerships, including recent OEM pacts, to sidestep import duties.