Overview

• Kraft Heinz says the first name change in 133 years spotlights affordability for today’s consumers.
• The promotion offers a 12‑month “lease” bundle of four 27.5‑ounce canisters for $39.99 on Amazon, launched around National Coffee Day.
• Early listings for the year‑supply bundle were reported sold out on Amazon and are awaiting restock.
• The company emphasizes the same taste and ingredients while framing the offer as a lower-cost option to daily café purchases.
• Citing BLS data showing coffee prices up 20.9% year over year in August, the brand estimates heavy café buyers could save more than $1,000 annually.