Overview

• Kraft Heinz confirmed the name change is temporary and said the coffee’s taste, aroma, quality and ingredients remain the same.
• The promotion packages four 27.5-ounce Original Roast canisters for about $39.99 as a 12-month “lease” sold on Amazon.
• Amazon listings showed the bundle sold out and awaiting restock, signaling strong early demand for the limited offer.
• The company estimates buyers could save more than $1,000 over a year compared with typical daily cafe spending.
• The campaign cites Bureau of Labor Statistics data showing coffee prices rose 20.9% year over year in August.