Overview

• Kraft Heinz says the playful name change is temporary and the coffee’s taste, aroma and quality remain unchanged.
• The bundle includes four 27.5-ounce canisters sold on Amazon for about $39.99, which the company pitches as saving more than $1,000 versus cafe purchases.
• Reports noted the Amazon listing showing the year-supply pack as sold out and awaiting restock.
• Coverage cites differing launch dates around National Coffee Day, with some articles pointing to Sept. 29 and others to Sept. 30.
• The campaign leans on context that roughly one-third of Americans rent and that coffee prices rose 20.9% year over year in August, per BLS data.