Overview

• The 133-year-old brand is offering a 12-month “lease” bundle of four 27.5-ounce Original Roast canisters priced at $39.99.
• The listing went live on Sept. 30 and was shown on Amazon as sold out and awaiting restock in early reports.
• Kraft Heinz says the offer helps home brewers avoid pricier daily cafe runs, with claimed potential savings of over $1,000 per year.
• Holly Ramsden, the company’s North America head of coffee, noted that two-thirds of American adults drink coffee daily.
• Recent BLS data show coffee up 20.9% year over year in August, with roasted and instant categories near 21% increases.