Overview

• Maxime Soulas was voted Man of the Match after scoring the opening goal in Sønderjyske’s 3–2 win over FC Nordsjaelland in early August.
• GroundhoppingT, the day’s match sponsor, awarded him a wheelbarrow of 55 kilograms of newly harvested potatoes.
• Soulas donated the potatoes to the club canteen and a portion to a local soup kitchen, drawing praise from the community.
• A club photo of the potato prize went viral on social media, amplifying attention for Nordic matchday sponsorships.
• Similar in-kind awards—such as livestock, bread and fish—have become a signature marketing and charitable gesture among Scandinavian football clubs.