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Max Verstappen Strikes Exclusive Global Fanatics Deal for Merchandise and Collectibles

Fanatics will run Verstappen.com with on-demand merchandise tied to race moments launching in early 2026.

Overview

  • The multi-year worldwide agreement gives Fanatics exclusive rights across e-commerce, licensed merchandise and trading cards for Verstappen.
  • Fanatics marked the announcement by releasing a unique one-of-one F1 Eccellenza 2025 card containing a piece of his Monza race suit.
  • The collectible commemorates his Monza qualifying lap that reports describe as the fastest recorded in Formula 1, clocked at 1:18.792.
  • An official global store at Verstappen.com is slated to debut in early 2026, offering real-time, milestone-linked products for fans.
  • Fanatics leaders said the partnership will deliver new products and experiences to grow fan engagement, with coverage noting Verstappen as the first active athlete to partner with Fanatics on a global athlete storefront.