Max Verstappen Signs Exclusive Global Fanatics Deal Covering Merchandise, Cards and E-Commerce

Overview

• The multi-year agreement gives Fanatics worldwide rights to commercialize Verstappen’s brand across e-commerce, licensed merchandise and trading cards.
• A new e-commerce destination at Verstappen.com is planned, with a global online shop scheduled to launch in early 2026.
• Fanatics will design, manufacture and distribute official apparel, headwear, accessories and special products with rapid, milestone-linked drops.
• Fanatics Collectibles marked the announcement with a one-of-one card in the F1 Eccellenza 2025 set that includes a piece of his Monza race suit.
• The card celebrates his record 1:18.792 qualifying lap at Monza, reflecting a strategy to turn recent race moments into collectible releases.