Max to Implement Password-Sharing Crackdown in Late 2024

The move aims to boost profitability and aligns with industry trends, following Netflix's successful model.

Max, owned by Warner Bros. Discovery, is set to enforce a password-sharing crackdown starting later this year, aligning with actions taken by Netflix, Disney+, and Hulu.
The crackdown aims to boost Max's profitability and subscriber count, following a model that proved successful for Netflix, which saw a significant increase in subscriptions.
Warner Bros. Discovery reported a profitable streaming division in 2023, despite a loss in US subscribers year over year.
The enforcement of password-sharing restrictions is part of a broader strategy to enhance revenue and address the industry-wide issue of unauthorized account sharing.
Max's global expansion and content slate, including popular series and upcoming releases, are also key components of its growth strategy.