Max to Implement Password Sharing Crackdown

Warner Bros. Discovery plans to initiate 'soft messaging' before enforcing stricter rules in 2025.

Max, previously HBO Max, will begin addressing password sharing with initial warnings before more stringent measures are introduced.
The streaming service aims to convert multi-household users into paying subscribers, viewing this as a form of price increase.
Company executives suggest that the premium nature of Max allows for potential future price hikes.
Max's move follows Netflix's successful crackdown on password sharing, which boosted its subscriber numbers.
Currently, Max offers ad-supported plans at $9.99/month and ad-free plans starting at $16.99/month.