Overview
- Max, now owned by Warner Bros. Discovery, aims to align with Netflix and Disney by limiting password sharing.
- CEO Jean-Briac Perrette announced the crackdown at a Morgan Stanley technology conference, with changes to extend into 2025.
- The move has sparked outrage among Max subscribers, citing concerns over increased restrictions and potential account suspensions.
- Despite potential backlash, Max views the policy as a significant growth opportunity, inspired by Netflix's success in curbing password sharing.
- The service also plans to introduce ad format enhancements, including shoppable ads, to boost revenue.