Max to Begin Password Sharing Crackdown Next Week

Warner Bros. Discovery will introduce initial 'gentle messaging' targeting high-usage accounts before tightening enforcement through 2026.

Max, Warner Bros. Discovery's streaming service, will start its password-sharing crackdown next week with early, 'gentle messaging' targeting suspected high-usage accounts.
The company plans to gradually escalate enforcement, using data to differentiate between legitimate account use and password sharing.
An option to add additional users to accounts will be introduced in the first quarter of 2025, though pricing details remain undisclosed.
Stronger enforcement measures are expected to roll out in the latter half of 2025 and continue into 2026 as detection methods improve.
The approach follows similar strategies adopted by rival streamers like Netflix and Disney+, which have implemented measures to curb password sharing.