Overview
- Multiple outlets published the campaign and product details on Monday reporting that Max Mara has launched Le Parfum and named actress Florence Pugh as the campaign face and brand ambassador.
- Perfumers Fabrice Pellegrin and Marie Salamagne created a warm woody‑floral formula built around tuberose, sandalwood, cedarwood and benzoin with supporting notes such as vanilla and lemon.
- The glass bottle intentionally echoes Max Mara’s iconic 101801 coat with a cinched‑waist belt motif and gold‑button cap, and the range is marketed as refillable.
- Max Mara says the fragrance ingredients are nearly 100 percent natural‑origin and sourced from Grasse, Guatemala and Italy, a provenance the brand emphasizes in its storytelling.
- Coverage differs on rollout: Cosmopolitan cites a September 1 wide release, while Harper’s Bazaar reports immediate Ulta availability and a $36 entry price, so shoppers should check specific retailers for confirmed timing and MSRP.