Overview
- Press coverage that ran Monday revealed Le Parfum as Max Mara’s first fragrance and confirmed Florence Pugh as the campaign’s face and brand ambassador.
- The perfume and its lacquered bottle are explicitly modeled on Max Mara’s 101801 coat, with the bottle echoing the coat’s cinched waist and belt.
- Perfumers Fabrice Pellegrin and collaborator Marie Salamagne developed the scent over months to balance floral and woody elements into a second-skin effect.
- Reported notes include tuberose at the top, a creamy benzoin and a velvety blue vanilla, and a woody base of sandalwood and cedarwood that gives the scent a warm, cashmere‑like dry down.
- Max Mara plans to make Le Parfum available for purchase on September 1, positioning the launch as a timeless brand extension that ties the fashion house’s wardrobe DNA to a new product category.