Max Introduces Live HBO Channels for Select Subscribers

The new 'Channels' feature allows ad-free Max users to stream live HBO programming directly within the app, blending traditional TV with modern streaming.

• Warner Bros. Discovery has launched a 'Channels' feature on Max, offering live 24/7 streams of HBO programming for a limited group of ad-free subscribers in the U.S.
• The feature includes five curated HBO channels: HBO, HBO 2, HBO Signature, HBO Comedy, and HBO Zone, each tailored to specific genres and viewer preferences.
• Subscribers can restart, rewind, and fast-forward live programming, as well as switch between channels directly within the Max app on select devices.
• This rollout marks a shift towards cable-style linear programming in streaming, aligning Max with competitors like Disney+ and Paramount+, which have introduced similar features.
• Warner Bros. Discovery plans to expand the feature with themed and potentially personalized streaming channels in the future, aiming to enhance user engagement and content discovery.

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