Overview

• Max's Extra Member Add-On, priced at $7.99 per month, lets primary account holders add one non-household user with their own login credentials and profile.
• The feature includes a Profile Transfer option, allowing extra members to retain their watch history, recommendations, and settings when creating a new account.
• The add-on is limited to one extra member per account and is only available to subscribers billed directly through Max, excluding bundle and third-party billed users.
• This move follows similar password-sharing restrictions introduced by Netflix in 2023 and Disney+ in late 2024, reflecting a broader industry trend.
• Warner Bros. Discovery aims to boost direct-to-consumer revenue and improve profitability through this initiative, aligning with investor demands for stronger streaming margins.