Overview

• Warner Bros. Discovery has launched the Extra Member Add-On feature for Max, pricing it at $7.99 per month for U.S. subscribers.
• The feature enables account holders to invite one person outside their household to create a standalone account under the same subscription.
• Extra members receive individual login credentials, can stream on one device at a time, and retain access to the primary account's base plan benefits.
• A Profile Transfer option allows extra members to migrate their watch history, recommendations, and settings to the new account seamlessly.
• This move aligns Max with Netflix and Disney+, which implemented similar account-sharing restrictions to boost revenue and profitability.