Overview

• Max launched the Extra Member Add-On in the U.S. for $7.99 per month, enabling subscribers to share their account with one person outside their household.
• The add-on includes a Profile Transfer feature, allowing extra members to retain their watch history, recommendations, and settings.
• Extra members get their own login credentials but are limited to one profile and one-device streaming under the primary account's subscription tier.
• The feature is available exclusively to direct-billed Max subscribers, excluding those on bundle or third-party billing plans, and is capped at one extra member per account.
• Max follows Netflix and Disney+ in implementing paid password-sharing restrictions, aligning with industry trends to drive revenue and profitability.