Overview

• Max's Extra Member Add-On, priced at $7.99 per month, allows account holders to share access with one non-household user under updated terms of service.
• The initiative is part of a 12–18 month phased strategy, starting with soft messaging and escalating to more assertive measures by late 2025 into 2026.
• Warner Bros. Discovery uses device and network data, including IP addresses and user activity, to enforce household-based account restrictions.
• The crackdown aims to boost subscriber growth and average revenue per user, following similar successful efforts by Netflix and Disney+.
• Currently available only to U.S. retail subscribers, the add-on is limited to one extra member per account, excluding bundled plans.