Overview

• Max Fitness, founded by Christian Müller and Oya Hertfelder, showcased its patented PickUp fascia roller system and LeanBoard wall fixture on Die Höhle der Löwen, securing an on-air agreement with Ralf Dümmel for €240,000 in exchange for 30% equity.
• The investment deal with Dümmel, while agreed upon during the show, is still pending notarization as both parties discuss the optimal structure for the partnership.
• Independent testing has highlighted the product's high-quality materials, stability, and effectiveness in controlled fascia training exercises, boosting its credibility in the wellness market.
• Since the broadcast, the company has optimized manufacturing processes, expanded its product lineup, and incorporated user feedback to enhance its offerings.
• Looking ahead, Max Fitness is preparing for organic growth and plans to enter international markets, aiming to collaborate with physiotherapy and sports organizations.