Overview
- Max has abandoned its earlier plan to charge an extra $9.99 per month for its B/R Sports and CNN Max add-ons, keeping them free for Standard and Premium tier subscribers.
- Starting March 30, sports and news content will no longer be available on the Basic With Ads tier, which costs $9.99 per month.
- The decision comes after Warner Bros. Discovery assessed user engagement with sports and news content over the past year and aims to prioritize these offerings in higher subscription tiers.
- B/R Sports streams over 1,700 live games annually, including NBA, MLB, NHL, NCAA, and NASCAR events, though the platform will lose NBA broadcasting rights after this season.
- Warner Bros. Discovery is positioning live sports and news as key components of its streaming strategy to compete with platforms like Peacock and Amazon Prime Video.