Max Announces Plan to Curb Password Sharing

Warner Bros. Discovery will introduce measures to limit account sharing, with potential price increases on the horizon.

Max will begin implementing 'soft messaging' to discourage password sharing in the coming months.
Chief Financial Officer Gunnar Wiedenfels describes password sharing as a 'form of price rises' for the platform.
The crackdown is expected to evolve over 2025 and 2026, similar to strategies used by Netflix and Disney+.
Warner Bros. Discovery reported a record increase of 7.2 million new Max subscribers last quarter.
Future subscription price hikes are possible, as the company emphasizes the 'premium nature' of its service.