Overview

• Max has launched its $7.99/month Extra Member Add-On in the U.S., allowing subscribers to share access with non-household members via standalone accounts.
• The initiative includes a phased rollout, starting with soft messaging to users and escalating to stricter enforcement later in 2025 and into 2026.
• Warner Bros. Discovery expects the crackdown to drive subscriber growth and increase average revenue per user over the next 12–18 months.
• The company will use account, network, and device data, including IP addresses and device IDs, to identify and limit unauthorized account sharing.
• Max’s terms of service allow the company to modify access or disable features for accounts found in violation of its password-sharing policies.